Effective Date: 8/7/2025
This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit this website. We respect your privacy and are committed to protecting your personal information in compliance with applicable federal and state laws, including the Health Insurance Portability and Accountability Act (HIPAA), the California Consumer Privacy Act (CCPA), and relevant CMS marketing guidelines.
1. Information We Collect
We may collect the following types of personal and non-personal information when you interact with our website:
- Personal Information: Name, phone number, email address, ZIP code, date of birth (if provided), and other contact details voluntarily submitted through our lead forms.
- Device Information: IP address, browser type, operating system, device identifiers, geographic location.
- Usage Data: Pages visited, time spent on pages, click-through rates, and referring URLs.
- Marketing Tracking Data: Cookies, pixels, and similar technologies used to track your interaction with ads and forms.
2. How We Use Your Information
We may use your information to:
- Facilitate communication between you and licensed insurance agents or brokers.
- Deliver informational materials about Medicare or Final Expense insurance plans (via our partners).
- Provide customer service and support.
- Comply with applicable laws and CMS marketing requirements.
- Improve our website’s performance and user experience.
- Detect and prevent fraud or misuse of our services.
We do not sell insurance or offer plan recommendations. Our service is informational and referral-based.
3. Sharing of Information
We may share your personal information with:
- Licensed Insurance Agents or Agencies: So they may contact you to discuss Medicare or Final Expense insurance options.
- Service Providers and Contractors: Who assist us with operations such as data processing, marketing services, analytics, website hosting, or lead management.
- Regulatory Authorities: If required by law, such as in response to a subpoena, court order, or government request.
We do not sell your information for monetary gain. However, in some cases, sharing data with third parties to facilitate insurance-related communication may be considered a “sale” under California law (see CCPA section below).
4. TCPA Disclosure and Consent
By providing your contact information and submitting a form on this website, you acknowledge and agree to the following:
You may be contacted by a licensed insurance agent or their authorized representative and affiliates via phone call, email, or text message, including using auto-dialing systems and/or pre-recorded messages. Your consent is not a condition of purchase.
You can withdraw consent or opt-out of communications at any time by contacting us.
5. Your Privacy Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you.
- Correct or delete your personal data.
- Request information about how your data is used or shared.
- Opt-out of certain uses or disclosures (see “Do Not Sell My Personal Information”).
To exercise your rights, email us at privacy@healthplansfirst.com or use the appropriate opt-out link provided on the site.
6. Cookies and Tracking Technologies
We may use cookies, beacons, and similar technologies for tracking, advertising, and analytics. You can manage cookie preferences through your browser settings.
7. Security
We use industry-standard security measures, including SSL encryption, firewalls, and access control procedures, to protect your data. No system is 100% secure, so we cannot guarantee absolute protection.
8. Children’s Privacy
This website is not intended for individuals under the age of 18, and we do not knowingly collect data from children. If we learn that we have collected personal data from a child, we will delete it promptly.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Revisions will be posted here with a new effective date.
Contact Us If you have any questions, email us at privacy@healthplanfirst.com